Car to Go Sweden

CEO: Anders Hedin | COO: Jakob Werner

Car to Go Sweden AB develops and offers digital products and services for the automotive industry under four brands:


Unifleet offers financial and operational leasing to companies through own sales, car dealers or through web portal. In addition to the car purchase, Unifleet helps companies with Fleet Management Services. Companies save time and money by letting Unifleet manage the vehicle costs, taxes, benefit values, insurance and service issues. A new administration system has been developed inhouse in 2017 with the purpose of managing the car fleets along with a web portal for fleet owners and an app for drivers under the Unifleet brand. The IT system will be used for all brands within Car to Go Sweden AB and will contribute to the internal improvements and will strengthen the existing customer offer. During 2018 Unifleet launched a web portal where companies can order the fleet online.

Carbuy is a web portal where the customer can easily make the car purchase directly on the web. The brand was launched in 2016 and is part of Car to Go Sweden AB. On, the customer can easily order the car online. The Carbuy offer includes financing, service agreements, insurance, road assistance, winter wheels and change. The customer chooses the car brand, model, color and additional options. A credit check is made through the financing partner. When the credit is approved, the customer will be contacted by the selected vehicle dealers for booking of the delivery. The customer pay 20% of the car cost in cash and the remaining amount will be paid on a monthly basis for the next three years. It provides a simple, convenient and safe car ownership.

Carplus is a web portal where the customer can order a new or a pre-owned car online. The customer leases the car for 18 or 36 months without a cash deposit, arrangement fee or deposit fee. In addition to the leasing costs, the customer’s monthly fee includes insurance, assistance and service. The company has been active for seven years and has a very good position in a market with strong growth. Carplus offer private leasing of new from 16 car brands. has approximately 180,000 unique visitors a year. The most popular brands on in 2018 were Kia and Mercedes-Benz followed by Nissan.

Carplus Store was opened at Frölunda Torg in Gothenburg in 2017 and in July 2018, at Väla shopping mall in Helsingborg. Carplus Store offer its customers the possibility of experiencing products and obtaining information about all services sold by Car to Go. The interior of all car models has been photographed with 360 technology. This allows customers to experience over 100 car models, in store and on the website. The ambition of Carplus Store to assist customers of their early stage car purchase journey with improved experiences. Moreover, choosing and purchasing of a car should be easy. The stores represent an excellent platform for product launches, events and physical meetings.