Starting in 2018, Hedin Group has gradually acquired shares in the British company Pendragon PLC. The company was founded in 1989 and is listed on the stock exchange. The strategic goal for Pendragon is to lead the change in the digitalization of the automotive industry. Presently, the ownership share amounts to 13.34%. The holding is to be regarded as a financial investment.

Pendragon is one of the UK's leading car dealers and has over 160 facilities across the UK. The company's operations are divided into the following business areas:

1. UK Motor (including Evans Halshaw and Stratstone)

2. Software (Pinewood DMS system)

3. Car Store (used vehicles)

4. Leasing - Pendragon Vehicle Management

5. US Motor

Evan Halshaw is a dealer of cars, transport and trucks in over 100 locations and sells, among other things. Citroën, Dacia, DS, Ford, Hyundai, Kia, Nissan, Peugeot, Renault, SEAT and Vauxhall.

Stratstone is a dealer of exclusive car brands in over 40 locations in the UK and sells i.a. Porsche, Mercedes-Benz, smart, Aston Martin, Ferrari, BMW, MINI, Jaguar, Land Rover and Harley-Davidson.

Car Store is a second-hand shop with a strong focus on online car sales, including the "Click and collect" concept.

The Group is working on a new strategy to “transform the car market through digital innovation and operational excellence” through financial goals that will make the company show positive results again. The three pillars of the strategy are to 1) Manage the value within the franchise business 2) Expand and diversify Pinewood 3) Take leading initiatives in the used car business.