Nordics

Our Nordic retail business offers a full-service concept with new and used passenger cars, commercial vehicles, and trucks from a wide range of brands, including aftermarket services and financing solutions. Vehicles are sold through both single and multi-brand dealerships and pop-up stores.

In our “home market” Sweden we have a leading market position with the dealership group Hedin Bil, which represents 32 brands. Hedin Bil is the exclusive retailer in Sweden for BYD, Hongqi and INEOS Grenadier and it is also the largest Ford dealer in the country.

Hedin Performance Cars and Bavaria are active in both Sweden and Norway. Hedin Performance Cars sells Porsche through dedicated Porsche Centers, while Bavaria represents BMW and MINI and is exclusive dealer for INEOS Grenadier in Norway. Both Hedin Performance Cars and Bavaria are certified Great Place to Work®.

In Finland we are operating one of country’s largest dealer groups under the Hedin Automotive trademark (formerly Laakkonen, which was acquired by Hedin Mobility Group in 2022) – with leading market positions with Škoda, Ford, BMW and MINI.

SWEDEN
Dealerships
118
Brands
32
Employees
2,340
NORWAY
Dealerships
17
Brands
5
Employees
370
FINLAND
Dealerships
19
Brands
9
Employees
820